Shell has been on a trajectory in China for more than a century and has expanded its business over the years. It has become one of the most invested international energy companies in China. After Shell acquired a part of the shares of Unification, it launched the "He Energy" synthetic lubricant series under the joint brand of Unification. The series is a joint brand established by Shell after it acquired a 75% stake in Uniform Lubricants. After the completion of the acquisition, the unified brand has realized the upstream supply of base oil, and has also obtained Shell XHVI pulse blending technology and related additive advanced formula, which has rapidly improved product quality and brand awareness, while Shell has obtained the unified previous sales channel that ranked first in domestic sales of motorcycle lubricants. The new brand, the quality and performance of the energy is beyond doubt, is a cooperative product of two large companies. In the face of new brand promotion needs, how to increase the added value of products through design and better express new quality has become the key to the project.