In the 1960s and 1970s, when hippies dressed in military uniforms and driving "cars" scattered on the streets of the United States to express their protests against the war, they may not know that in many years, this will become an opportunity for the formation of a spiritual culture. A voice, as long as it appears, will not lack response, and the voice of pursuing "love & peace" is closely followed......

Since its establishment in 1988, after more than 30 years of precipitation and sculpture, Reynolds watches, as the leading brand of domestic watches, no longer stick to the traditional burden, break and stand up, focus on young groups, and provide unique watch accessories with a brand-new aesthetic language. This time, we will join hands with Jiajian Geometry to pay tribute to the pioneers of street culture across the century, and gain insight into the spiritual demands of the younger generation of ''self-expression''. With this as the core, we will integrate unique design concepts to create trend custom watches, and convey to the younger generation The idea of breaking shackles and returning to oneself. Here, let yourself be yourself.

Service content: product appearance image positioning | product appearance design | appearance hand board supervision | packaging strategy and image positioning | packaging package type innovative design | packaging visual creative design | packaging structure design | packaging proofing supervision
Honours: 2022 pentawards shortlist