In 1838, a "beer reform movement" took place in Pearson in Bohemia, Czech Republic. In the square in front of the city hall, 36 barrels of beer brewed by Pearson people were poured out due to poor taste, and they decided to jointly build a modern brewery to save Pearson's beer with more advanced equipment and better brewing technology.
Before Pearson, the world's beers were dark and opaque. But in 1842, Pearson created the world's first gold beer, which was called Golden Revolution by later generations. From then on, beer entered a new world of transparent golden yellow! In 1903, winemakers discovered that Qingdao, China, had the same soft water source and superior raw materials, so Pearson was brought into China.
As time goes by, Tsingtao Brewery Group, which has experienced 120 years of development, has launched a 100-20 limited edition of Pearson. As an annual limited product, it must be an excellent opportunity for emotional interaction between the brand and consumers, giving the brand momentum and enhancing the sense of value. The overall design of Pearson beer continues the classical German aesthetic feeling, and the classic color matching relationship of black, red and yellow. As the totem symbol of German culture, the spreading eagle and galloping horse, together with the overall color, establish the beautiful feeling of Pearson's authentic German beer. The whole illustration uses fine copper engravings to reflect Pearson's story, the historical heaviness brought by the precipitation of Tsingtao Beer's 120 anniversary, and the extreme high-level feeling presented under the delicate brush strokes.
Monks and winemakers spread out their hands, not only to express the process of transmitting mysterious yeast, but also to form a visual center to guide consumers to read brand and product information. At the same time, they are also proudly conveying the 120 anniversary celebration. This is not the end point, but more like two doors to the next golden age that slowly opened....
Name of Work | Qingdao Beer Pearson 120 Anniversary Edition
Brand Holding | Tsingtao Brewery Co. Ltd
Original Design | Tiger Pan
Executive Design | Xia Xuedan Chen Yiwen
Illustration Design | Yi Ping
Project Management | General
Media Relations | Xiang Lingli
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A strong sense of remembrance
A little stinging eyes
Instantly on the high
Wow, this is so feelin '.
Aesthetic is really no problem, but the personal style is too strong, which leads to the packaging made for all brands to know at a glance that it is produced by a company. It is really good from the perspective of personal influence and the promotion popularity of the studio, but it is easy to aesthetic fatigue.