Kale is the world's number one condiment brand under Unilever, founded in 1838. For a long time, Kale has insisted on high-quality products and bringing fresh and delicious ingredients to consumers. Through the breakthrough innovation of seasoning products, it not only meets the tastes of all parts of the world, but also adds endless fun to the gourmet life of global consumers and provides better diet solutions for people's family life. In 1993, Jiale products came to China and launched Jiale chicken powder to guide the new concept of health. Subsequently, in order to continuously satisfy the tastes of Chinese consumers, Jiale launched other soup powder products and sauce products. In September 2007, it launched thick soup treasure in China, opening a new page for the Chinese catering condiment market. In the domestic promotion process of Jiale, in the face of the impact of Taitai Le, Haoji and other brands, there is also a situation of fake and shoddy products. The original packaging is old and the problem of non-standard and non-uniform product types is imminent. Rococo team upgraded the packaging picture of spicy fresh dew products and promoted them through creative posters. The overall color of the packaging design is red and green. The green element comes from the main color of Logo, and red represents chili. The color contrast is strong to form a distinct packaging effect. The poster design also uses the same color matching as the packaging color to form a unified visual system of the brand.