How to design products for enterprises with insufficient budget?
Generally, enterprises with insufficient budgets are in the stage of starting a business, so the products should be designed more directly,

Direct mention of highlights, direct attitude, direct let users remember your products.

Attitude should be direct, customers brush you for no more than 3 seconds, shout out your attitude, they can listen to you say a few words, understand you, can remember you.

bright spot where to find?
First of all, we should find a point that can compete with our opponents and find the hidden rules of your industry and category. Secondly, oppose it, because most people think in a straight line, which is a binary world, either big or small, black or white. They like to look at the world with dualism. Let them see the opposite of you and your opponent, then you can let customers remember you.

Where to find attitude?
A shopping website divides the world into expensive and cheap, a takeout divides the delivery into fast and slow, a recruitment company divides the interview into talking with the boss and talking with the soldier... this is the attitude, which is different and popular.