For Haier XiaoBake, in the face of the red sea of categories and low-price competition, where is the way out? In the face of the endless stream of pseudo-intelligence, do you want to continue to insist on intelligence? The XiaoBake team hopes that the addition of Rococo will help them to stand out in terms of product differences and user experience.

Rococo team helped Haier's small baking technology to build the third generation tender oven, re-delineated the target population and redefined the intelligent oven together. Through the life insight of the target population and product benchmarking analysis, the third generation of small baking tender oven has strong recognition and brand reputation from the definition of design direction to institutional research and development, to aesthetic design to use experience design!

1. Create an original recognition memory point for Haier's small baking, so that users can remember it at the first sight; Rococo has created a round, warm shape and texture for Haier's small baking oven, as well as a kind and flexible interactive operation experience, breaking the strange circle of product recognition of the traditional oven square BOX, not only establishing a round recognition memory point, but also injecting better life interest into Haier's small baking, shaped a better baking experience.
2. The detailed design is meticulous, so that the small baking has a better use experience; the Rococo team proposed the concept of a door panel with a front inclination of 8 degrees, so that the baking expert has a more comfortable window! The integrated display and operation handle are integrated, the fast ring dial wheel design, the hidden water tank and the sinking type up and down heating pipe make every detail of the small baking have posture, and the function and experience are perfectly combined!
3. For the first time, it is proposed that oven accessories camera modular Rococo has made a modular pluggable camera assembly design for the back of Haier's small baking oven. The position of the camera is the selected position and distance after hundreds of times of light simulation, only to enable users to better broadcast every detail of baking.

Rococo team successfully built the third generation of tender oven for Haier Xiaobei, making Haier Xiaobei a leader in product innovation and user experience innovation in the field of intelligent oven!

During the 2016 Shanghai Baking Exhibition and CES Asia, Haier Xiaobake released the third generation of tender ovens, which was sought after by users. As the core carrier of the baking ring 3.0, Haier's small baking oven enters the user's home with a brand-new design experience and is the first step to open the small baking ecological circle.
At the 2018 Beijing Rococo Rocco Imagination Conference, Haier's third-generation tender oven once again exploded its eyeballs and received full praise.