Lucky Egg

In the market, eggs of different brands have the same packaging form-rectangular pulp boxes. This kind of packaging form greatly reduces the recognition of brands and products, especially for young people. Products lacking personality cannot stimulate their interest in brand understanding, so it is often difficult to obtain advantages in the competition of the same category of brands. The goal of the design is to innovate the traditional packaging form and obtain a refreshing effect in personalization. The whole creative process is like a chain chemical reaction: first of all, through visual research, we found that eggs stacked up and down can form numbers 8,8, which has a very auspicious meaning in culture. at the same time, egg and eight have very close pronunciation. the size and shape of billiards are very close to eggs, and the theme of lucky 8 is natural. The vision of the whole package maintains the classic and decorative style, combined with the same triangular box packaging as billiards, showing the visual form with full personality.