China Tea Branding & Packaging Design

China Tea Co., Ltd. is a member of COFCO (COFCO), one of the world's top 500 companies. Its headquarters is located in Beijing and was established by the former China Tea Import and Export Corporation. Its predecessor, China Tea Company, was established in November 1949 and is the earliest national professional company in The People's Republic of China. At present, the company is mainly engaged in the import and export of tea, coffee, cocoa and other commodities and domestic sales. China Tea Company integrates tea planting, production, processing, research and development, sales and cultural promotion. In 2016, China Tea Industry Co., Ltd. decided to pass a new GMP certification technology and launch a new type of tea called "Tongcha. Originated from the authentic heritage of history, with modern purebred fermentation technology through a rigorous production process equivalent to the GMP level of the drug, each batch of tea contains rich Chinese tea crown bursa bacteria. With a strong probiotic fragrance, you can enjoy the effects of moisturizing the intestines, defecating, lowering lipids and detoxification. Tongcha is especially suitable for daily drinking by urbanites with unbalanced diet and high life pressure. The main goal of this project is how to combine traditional Chinese tea images with modern styles. Therefore, we try to use some simple graphics and soft colors, trying to create a product packaging and brand that includes simple and healthy life, and also give this company with a long history a new look.