"Market-oriented to meet consumer needs." This is the Eddie brand in the design needs to focus on the direction. For consumers, drinking is often not only drinking, but also a kind of culture and a kind of taste. Therefore, Yilite should bring some more valuable product designs to consumers and enhance the value of wine with a variety of elements. The design language is used to express the connotation of the work, the thick cultural heritage of Yili and the emotional thickness of the Yilite brand.