Project Party: famous Yijia

Awarded: MUSE 2024, USA

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



The design goal of the sales office is to integrate the culture of the Tang Dynasty into the modern architectural design, create a gorgeous interior space, and promote and preserve the traditional Chinese culture. The design team drew inspiration from the combination of ceilings and arches commonly used in Tang Dynasty architecture. They added a simplified arch structure above the original woodwork structure of the ceiling to create an imposing space. The sales office also uses solid wood to restore the texture of the Tang Dynasty shuttle column, and uses metal components to reinforce and decorate the shuttle column, thus conveying a solemn sense of history. In terms of soft furnishings, the design team printed the "Tang Dynasty Fruit Lady Spring Tour Painting" on the screen. The painting has been optimized and depicted using modern techniques for greater clarity and a richer picture hierarchy. The design team printed it on the silk cloth folding screen through a high-temperature printing and dyeing process, adding a sense of refinement to the overall screen. In addition, the patterns on the square tiles or slate that laid the floor in the Tang Dynasty were also incorporated into the carpet design to reflect the architectural style of the Tang Dynasty. Most of these patterns appear in the form of po-phase patterns, showing the elegance and nobility of the carpet. In addition, the glass of the bathroom of the sales office adopts the elements of Chengdu flower hibiscus and integrates it into the interior design to increase the appeal to local consumers by adding the local color of Chengdu.