Create a milk brand with Xinjiang characteristics for the vast beauty of Xinjiang! 1. Show the local characteristics of Xinjiang, so that people who do not understand Xinjiang but are full of yearning for Xinjiang are interested!
2. Design scenarios that conform to e-commerce sales and can provide product competitiveness for e-commerce sales!
3. The design has a certain artistic sense, but it takes into account the public aesthetics.
Design ideas
In the traffic era where the anchor is the king, the brand is gradually weakening and being replaced by the anchor's personal image. Therefore, we hope to break this consumer monopoly and create a memorable IP image!
according to the image of the kazakh female herders in xinjiang, we have designed an identification lp with the characteristics of ethnic minorities. she can easily expand into the whole set of family products and become a brand asset, thus still retaining a strong brand power in the era of e-commerce!