The cooperation between the customer and the new silk road team is to hope that we can carry out a new design of the traditional ceramic electric kiln from the perspective of innovative design. In response to the problems and challenges faced by Lan Chuan, the New Silk Road design team designed a brand-new product identification PI through in-depth market research and analysis and discussion, and completed the design of Lan Chuan electric kiln series products. The brand gene into the product style, so that the product has a clear brand recognition. The design of this series of electric kilns uses the product design language of the Lanchuan family, with "minimalism, technology, home, fun" as the starting point of the concept. The modeling inspiration comes from classic images such as animals and robots, and the product style is unified and coordinated. Each product has individuality and innovation at the same time. The material application of the overall tempered glass on the front face of the product makes the product more fashionable and beautiful. The sheet metal process of metal baking varnish gives the product a higher sense of quality. It breaks the shackles of people on the form of electric kiln products in the past. It has a unique personality. The product takes into account both practicality and aesthetics. The appearance is simple and stable. It gets rid of the shortcomings of rigidity, bulkiness and clumsiness in.