Project background: Shenzhen Yingmeida Medical Technology Co., Ltd. is a national high-tech enterprise dedicated to providing diagnosis and treatment of original minimally invasive medical devices for cancer and cardiovascular and cerebrovascular diseases. This project is aimed at medical ultrasonic endoscopic system products that enter the human body through the digestive endoscopic instrument channel, perform ultrasonic scanning on the digestive tract, and output ultrasonic images. I hope this design can establish a brand visual style that can be followed. User needs: this project is a new product research and development project. Rococo starts from the following three directions, that is, to find the focus of product upgrading, improve product competitiveness, and ensure product landing, so as to realize the directional upgrading of products. under the premise of balancing the market, cost and experience, the optimal solution of the product that is most suitable for the current specific situation is obtained.

Design Insights: Through questionnaires, field visits, special interviews and other research methods, we find the core demands, usage habits, invisible logic and shortcomings of existing products of doctors and patients.

Optimization experience: product design through the actual doctor use perspective as an entry point, combined with the product head host integration system design considerations, to create a doctor 5 square meters ultrasound work integration scene, more convenient, fast, functional differentiation, equipment adjustment at a glance.