Cosmetic brand design is mainly reflected in logo design, packaging design and poster design. We should pay attention to the convenience of identification and memory of brand design, and the packaging and posters should emphasize the advanced sense of appearance. So, what are the main implementation contents of cosmetics brand design? Let's take a look at it together.
What are the requirements for cosmetic brand design?

Brand Logo Design of 1. Cosmetics
Brand logo design usually designs fonts for brand names. Because fonts are more intuitive and easier to recognize and remember. If consumers can see your logo and think of your product, then this is a successful logo design.

Packaging Design of 2. Cosmetics Brand
The beauty of cosmetic brand design lies in form and function. First of all, this is different from other cosmetics brands and is the key to conveying unique personality. Therefore, it must be represented from four aspects: shape, figure, color and font. The combination of packaging design and unique graphics, color and font design conveys the unique value of the brand, is more powerful, the visual image is more vivid, and it is easier to be recognized and loved by consumers.

Poster Design of 3. Cosmetics Brand
Cosmetic poster design is basically two kinds, one of which is the image poster of the product, which is the image of the extended product, and the other is the poster of the product marketing activity, but any poster should be designed according to the following principles.

1. Unification and Association
The unification of interface sense, when using fonts, colors and graphics, should unify the basic specifications of brand design. The expression of words and the choice of pictures should follow the brand style. Relevance is the interconnection after classification. Because in all the following designs, the charm of systematic thinking is reflected.

2. Repeat and Extension
People are used to the repeated application of these design elements, so they are familiar with the repeated design repeatedly, and people's eyes will naturally follow them. Sometimes, even if they are not together, our perspective still regards them as a whole. Therefore, they are connected in people's subconscious, making the brand image more profound.

3. Changes and adjustments
Change refers to the change of formal beauty, which is the constant change of visual expression and written expression. Change is to create freshness and satisfy people's curiosity. Harmony is also unity and the embodiment of systematic thinking.

Through the introduction of the above contents, do we know what specific contents are included in the brand design of cosmetics? In the end, brand design is to design products. The brand's personality is perfectly displayed through packaging design. The role of poster design is to show the brand as a whole. The brand's personality style is perfectly composed through uniqueness and system.