JAFF is a festival brand which let people to enjoy 'Art Film' and 'Jazz' in one festival. What people watch and listen to works for measuring their value and thoughts. Due to this issue, JAFF let people to enjoy and share their feelings about a certain music and film. A logo is designed by seeing a scene adding up in a film as a 'form of layer' and a characteristic of Jazz as a 'wave'. A pieced and reshaped logo was used for variation images to show three main characteristics of jazz and art film(the image of 'flow', 'architecture' and 'overlaps').

Country
Korea

Year
2019

Designer
Seulah Choi