Not limiting the existing "experience", fighting against boredom with fun, breaking falsehood with truth and young people, focusing on creative expressions and exploring diverse lifestyles; "Zhi Bai said" breaks through the category boundary to create the Coca-Cola family's first balanced cereal drink.
The definition of style is that after we understand consumers, we predict the orientation that they may be interested in and show these characteristics in products, marketing and interaction according to our needs, giving products different highlights; changes in lifestyle are taking place in various groups, The choice of drinks is the embodiment of the concept of life, safety and health is the primary purpose, pleasing to the eye is a necessary prerequisite, and the performance of uniqueness has become the new pursuit of consumer groups.