Luckily invited to design for Xiangxi Shibadong Tea Industry, the scheme is designed with "Ten Most Beautiful Rural Roads" as the main visual element
Note: Line Y021 (G319-Shibadong Highway) in Huayuan County, Xiangxi Prefecture, with a total length of 8.856 kilometers, connects G209 and G319 national highways. It has built an ecologically beautiful rural highway with roads around the hillside and through the forest. It was selected as the "Top Ten Most Beautiful Rural Roads" in 2021, which was the first time that Hunan was evaluated. Behind each of the most beautiful roads may contain unique historical, cultural or geographical stories. Integrating these road elements into the packaging gives the product a unique story, making the product more memorable and topical, and the road modeling applied to the packaging can instantly catch the eye of consumers.

Highway is often closely linked with travel, freedom, exploration and other emotions. As a design element, it can arouse consumers' yearning for the distance and the pursuit of freedom, so that consumers can have a strong emotional resonance when they see the packaging.