Brand: Hangzhou Golden Antelope
Award Won: 2021 Red Dot Award Products
Reporting Agency: One Point Design Consultation
Our service: award declaration | visual communication | booth construction | warehouse logistics

As the pioneer of China's new fast-cooking noodles, the packaging of the picture brand is different from the packaging of instant noodles with serious homogeneity in appearance on the market. It cleverly combines "painting" and "noodles" from the form and artistic conception, making it A unique style, very Chinese cultural packaging. This series of packaging is inspired by the well-known Chinese poems. According to the artistic conception of the poems, the series of mountains and rivers corresponding to the pasta culture of different regions are drawn in the form of ink paintings. Through the landscape illustration, taste association, ancient poetry echo, for the product to add the cultural value of Chinese noodles series products. As the inheritance of Chinese freehand brushwork, a large number of blank space is used in the picture packaging. The painting technique of virtual and real life adds a harmonious aesthetic feeling to the overall image, and leaves the space for users to imagine freely.