Puxiang Network is a professional platform for domestic industrial design, bringing together a large number of designers and industry observers. Today, Foshan home appliance design industry as a sample, to share some observations.

Foshan, especially Shunde, is the core area of China's home appliance design. Data show that Guangdong Industrial Design City has gathered 306 design companies and more than 8000 R & D personnel. In 2024, Foshan's industrial design service revenue exceeded 4 billion yuan.

A high degree of industrial agglomeration brings a problem: manufacturing enterprises in the face of many design institutions, how to choose?

Industrial pattern: each of the three echelons has its own positioning.

From the designer's point of view, Foshan home appliance design institutions are roughly divided into three echelons:

Integrated head company (Oriental wheat field, hidden dragon design, and one design, etc.): the chain is complete, large-scale, suitable for large enterprises that need full-case services.

Vertical field professional company (six-dimensional space): in the kitchen small appliances and other fields of deep cultivation for many years, professional depth outstanding.

Sub-track professional team (industrial design, etc.): small in size, but with the "closest to the supply chain" differentiation advantage on a particular track.

Design Practice of Industrial Design in One Environment: Design in Industrial Belt

The first industrial design was established in Shunde Ronggui in 2019. The team chose not CBD office buildings but the hinterland of home appliance manufacturing. The core logic is that the design needs to be closest to the "gunfire.

In Shunde, the mold factory, injection molding factory and surface treatment factory are all within half an hour's drive. The design plan needs to verify the feasibility of the process, and you can go to the mold factory to communicate face to face on the same day. This rhythm of "planning in the morning and entering the workshop in the afternoon" is the unique advantage of the industrial belt design company.

One border industrial design long-term service beauty, Philips, Westinghouse and other brands, business coverage of household appliances, digital 3C, home products.

Some Thoughts on Choosing a Design Company

As a design peer, some suggestions for manufacturing enterprises:

Don't just look at the effect diagram: the effect diagram shows the "ideal state", and the mass production case reflects the "real ability".

Pay attention to the "supply chain thinking" of the design team: designers who understand molds, processes and costs are the ones who can help you make products.

Investigate the "customer stickiness" of the design company: the design company that can serve the head brand for a long time, and its professional ability has been commercially verified.

Conclusion

Foshan home appliance design industry is in the transition period from "industry supporting" to "core engine. In this process, design companies with different positioning have their own value, and the key is to find the one that matches their needs.