Reading the successful past of the Ningyang brand, it is not difficult to find that Ningyang has a unique geographical advantage in this land of Ningxia:
first, ningyang is a native enterprise in ningxia;
Second, Ning Yang has its own stable supply chain, especially the raw material for the core of the seasoning, including butter, is self-sufficient;
Third, the senior management and leaders of the enterprise are all Hui people, which lays a solid foundation for a series of "halal" products.

So, how can we find these core strengths that we have lost and retain brand equity to build a brand image that can be used for a century? Together we summarize the existing brand equity of the Ning Yang brand, which actions are effective, which are ineffective, and which are the accumulation of brand equity that can be used for a hundred years......

First of all, we standardize and revise logo design, upgrade and upgrade logo, and at the same time standardize the use of standard colors to avoid confusion and misuse in the later period.
The super symbol "Ning" word was born, the establishment of Ningyang brand awareness, reduce consumer memory costs, accelerate the spread of Ningyang brand speed.

Before innovating symbols, we need to look for the brand advantages of Ningyang brand again, that is, the packaging logic of halal food at a glance, or the products produced in Ningxia at a glance. Because we need to consolidate and strengthen the advantages of the Ningyang brand in Ningxia, and slowly radiate to the five northwestern provinces and even the whole country and the world. So, is there such a super symbol? Yes, that is the "Ning" of Ning Yang itself, which can be said to be done without thinking about it. Finding the symbol of "Ning" is the drama that the brand is born with. What are the benefits of doing so?

1. Establish brand barriers and distinguish competitors: Many head brands can pass the standards of halal food and then make and sell halal condiments. Ningyang has its own regional advantages. We need to enlarge this advantage and closely link Ningyang with Ningxia. When everyone mentions Ningxia condiments, they think of Ningyang brand. When they talk about Ningyang, they think of Ningxia and pure halal food!

2. Leveraging on the traffic words in Ningxia to expand brand awareness: As long as Ningyang enterprises insist on using the super symbol of "Ning", they can quickly make the traffic words in Ningxia for their own use. Without explanation, they will know that they are related to halal food. Although Ningxia has a population of less than 8 million, the number of people who like halal food is far more than that, ning Yang's use of magnifying the word "Ning" can quickly enhance the popularity of the enterprise and quickly form the effect of word of mouth.

3. The inherent advantages of enterprises are difficult for other brands to imitate: the name of Ningyang brand comes with the word "Ning". We enlarge this symbol to follow the trend, and it is natural that it is difficult for other brands to do so.

4, reduce the cost of consumer memory, quickly establish a strong brand equity: from the perspective of communication, enlarge the "ning" word this super symbol, can greatly reduce the cost of consumer memory, quickly remember and can spread.

In the brand building and marketing communication work of Ning Yang, we hope to repeat and strengthen the super symbol of "Ning. While accumulating brand assets and strengthening brand awareness, it also launches large-scale consumer purchases and dissemination actions, and then relies on its own excellent product quality and reputation to become one of the leading brands of condiments in Ningxia and even the entire Northwest region.