Market Research:
In 2018, the consumption of China's aromatic industry grew at an annual rate of 20%-30%, with an output value of about more than 70 billion yuan. As an important product of quality life under the upgrading of consumption, China's aromatherapy essential oil market has great growth potential, and with the rapid development of economy and society, this market will continue to grow.

Project background:
Beijing Fenran Science and Technology Development Co., Ltd. is a start-up company founded by a young team returning from France. Its main business is a series of fragrance products such as perfume and aromatherapy with fragrance raw materials imported from France as the core. It has changed French fragrance products from becoming a luxury mark that only a few consumers can buy and use in China, and aims to create a high-quality luxury fragrance brand that the public can afford.

Design concept:
Starting from the industry attributes of the fragrance market, the Rococo team designed the brand logo in the form of text marks, skillfully combining the initial letters and the Chinese characters, which not only has the attributes of simplicity and internationalization, but also highlights the Chinese brand mark.

Optimization upgrade:
The main style of the package is mainly black. The map of Marseille Port, the world-famous fragrance capital, is attached to the surface of the package in the form of UV film on the outer package, which enhances the visual impact of the product and improves the quality of the product.