Brand side: art reduction
Award: 2022 Pentawards Award Products
Reporting Agency: One Point Design Consultation
Our service: award declaration | visual communication | booth construction | warehouse logistics

The Indie Pure makeup and food set is designed for young people in the Z era who pay attention to diet health and daily care. It pioneered the cross-category concept of "makeup and food research". From the "makeup" and "food" that users are concerned about, it combines skin care products with oral maintenance products to provide users with a one-stop solution for internal and external use.
At the same time, Indie Pure also pursues the concept of "independence" and "purity". The former conveys the visual information of not jumping off traditional skin care products through contrasting color blocks and angular graphic processing, so as to convey the spirit and attitude of life without being bound. The latter is conveyed through neutral warm colors, which is also an interpretation of the natural composition of the product and the environmental protection of tin-plated iron packaging materials.