Not only to meet the run, but also to run out of self
NB Cat Head KV Design by aolab.

Very interesting project! Thank NB for giving us freedom and thank Lord Tmall for not killing our manuscript..

NB is a sports brand with Strong Heritage (Running Since 1906!) The brand wants to convey the 2023 from 1906 to now. In fact, it is quite difficult to express in composition, so we have quite a lot of imagination at first. Among them, we think of the "Inception"-like composition, an endless track, running from ancient times to the present.. The costumes and shoes of the characters in the illustration are NB's classic running shoes and wear over the years.

The overall picture caters to our Slogan's core of "not only welcoming running, but also running out of oneself.

Creative Direction:Haidy G
Copy:Nicole Y
Artist:Skye Zhang