Industry background:
In China, the number of express delivery exceeds 20 billion pieces every year. In the face of this huge market, solving the last mile distribution problem has become the key to the industry's success.

User requirements:
Alibaba Rookie Logistics ET Laboratory and Rococo Robot Design Team have jointly created a fully autonomous cruise express delivery robot Rookie G.

User Insights
In-depth analysis of each link in the distribution process, through the service design ideas to build a real product service system, user-centric, through systematic research and analysis to guide product development and design;

Product Strategy
Cooperate with sensors and other hardware to make the robot as autonomous, precise and safe as possible. Cooperate with the hardware research and development team to select and stack the hardware in order to optimize the modeling design, and consider the brand attribute, industry attribute and later maintenance adjustment of the robot for appearance style design and structural design.

Solution:
1. The anthropomorphic design of Cainiao's small G robot and the design of refining the sense of science and technology of language.
2. The design style of lovely, round and rich in modern science and technology is mainly composed of simple and clear white, with black and bright front mask, forming a sharp contrast, and embellished with double-ring matrix lights to highlight the sense of science and technology of the product. The lines of the whole product highlight the firmness of the product and fully express the characteristics that the product should have.
3. The appearance design that matches the sensor function needs, deeply analyzes the technical parameter requirements of each sensor, optimizes its shape, and turns a pile of "holes" into the shape features of the robot.