Name of work: Fenjiu · Zhonggelian Famous Wine
Brand Holding: Shanxi Xinghua Village Fenjiu Sales Co., Ltd.
Original Design: Tiger Pan
Executive Design: Xiao Longfei Wang Shuanglong
Video Design: Ma Chao Liu Sijia
Process Design: Xie Zhangkun and Zhou Jinyan
Project Management: All
Promotion Organization: Xiang Lingli

Fine wine has been a medium of friendship and communication since ancient times. "Zhonggelian Famous Wine" is a combination of Georgian Dugladze wine and Shanxi Fenjiu. Fenjiu is one of the four famous wines in China, and they all have a long culture and history. "Zhongge Lian Famous Wine" has obvious social attributes, which not only enhances the friendship between China and Georgia, but also spreads Chinese culture to the world. How to shape a more national cultural business card and display the traditional Chinese culture in front of the world is a special issue that needs to be solved in this product packaging.

Inspired by "movable type printing", one of China's four most representative inventions, as a design element, and drawing on the concept of "having friends come from afar, it is a delight" of Chinese philosopher Confucius more than 2,500 years ago, extracting musical characters and carving them on the bottle body is a etiquette of Chinese diplomatic relations. Combining abstract design language and adhering to the core idea of the belt and road initiative, the blue ceramic bottle body is made into a convex shape, the flowing golden thread is to connect the friendship between the two countries, build a community with a shared future for mankind, and present a more diverse Chinese culture with the least elements.