Zhiyuan Xingfang Packaging Design Case | Interpretation of Chengli Maternal and Infant Series Product Packaging with Children's Fun IP Scene

Chengli Maternal and Infant Product Series Hides "Nutrition" into Children's Interest
For maternal and infant groups
The core demand for "safety and good absorption"
Use children's fun IP scene packaging
The "Omega-3 flaxseed nutrition" from the abstract concept
Become a visual language that the baby can understand and the mother can feel at ease:

IP personification:
To flax seeds, mushrooms and other ingredients
Design Q version cartoon image (smiling face flaxseed, sprouting mushroom)
Weakening the "sense of health products" and strengthening the cognition of "natural ingredients"

Scene bindings:
The packaging screen is integrated into the daily scene of mother and baby.
(such as noodles packaging "complementary bowl" element)
Let the product bring its own "fit baby diet" association

With bright soft macaroon color contrast (yellow/pink/green)
Not only in line with the warm tone of maternal and child products
And can quickly catch the eye on the e-commerce page