2023 Deep Krypton Design Winter Vacation Workshop Student Works
Designer: Zou Zhiyi, Zhou Hongyu, Mao Yuxuan, Hu Ruolan
Instructor: Li Kejun
Product introduction:
Plan Bee is a futuristic urban hive designed to be portable, lightweight and visual. Design team Newbee envisions a future where people can place beehives in small urban spaces and plan camping trips with bees to engage with nature like pets. With Plan Bee, people will no longer resist bees, bees will become the link between man and nature. This not only expands the scope of pollination, but also contributes to the future urban ecological environment.

Background
The importance of bees: Bees are small, but they affect our food security. It is well known that more than 90% of plants depend on bee pollination, and 75% of the world's 115 major crops rely on bee pollination.
Social environment: With the development of urbanization, the pursuit of green, healthy and leisure is increasing, and at the same time, it is committed to building a pollinator-friendly city; however, the beekeeping industry represented by China is still dominated by beekeepers.
Industrial environment: Urban beekeeping systems in Europe and the United States are extensive and well-established, providing services in communities, schools, backyards, etc., and have more comprehensive legislation.
In China, the survival of bees faces multiple threats, such as who will keep the bees. At present, more than 80% of China's bee release force is over 60 years old, and there is a succession problem.
Fear of bees: In countries such as China, urban residents do not know enough about bees and their importance, and even fear bees or treat them inappropriately, unable to adapt to the trend of symbiosis and co-prosperity between people and bees.

Brand Design
This product is designed with a handle, which can facilitate the travel of mobile beehives. Based on the limited future of private housing, this design reduces the size of the hive, allowing users to raise in a small space, while also reducing the density of the colony. At the same time, the user can observe a certain amount of honey. In addition to the basic functions of producing honey and helping pollination of crops, this new beehive also has the function of convenient and non-contact extraction of honey, which can be used in urban or outdoor scenes. At the same time, it meets the needs of users for functions and personalized appearance, making beekeeping an easy and simple thing. About logo: On the basis of basic fonts, depth optimization is carried out to make the design of fonts conform to the tonality of products.