Brand: Guangliang

Awarded: Red Dot Award 2023 Product

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



The packaging of this commemorative edition of Chinese liquor is designed to remind consumers of the preciousness of friendship. The hourglass-shaped bottle visualized the meaning of time, framed the happy moments of drinking with friends, and highlighted the brand's desire for consumers to enjoy and cherish time. The top of the wine bottle is cleverly designed with a coin-shaped switch that matches it. The wine bottle can be split into two small bottles and shared with friends, which is more memorable.

Only for exchange learning, non-commercial use, information from the German IF official website