"Confucianism" is one of the hundred schools of ancient Chinese academic schools. It is the mainstream of Chinese ideology and culture. Confucianism advocates benevolence, righteousness, courtesy, wisdom, faith, self-cultivation, family harmony, governance, and peace in the world. Confucian wine is defined as a classic liquor.

Liquor culture has a unique position in Chinese traditional culture, but at present, traditional culture is gradually fading out of people's vision. Therefore, the design of Confucian wine wants to seize the trend of cultural revival to inherit classics and create a new Chinese impression of liquor.