User's Demand: Rococo Team Joined hands with Doodle to exchange electricity this time, from sharing charging treasure to community to exchange electricity, helping it to accurately capture the current pain points of Chinese consumers about electric bicycle mileage anxiety, difficult charging, unsafe charging and other pain points. Through the Internet of Things, it integrates electric bicycles, batteries and power exchange cabinets to build China's first PAAS integrated service platform for safe power exchange software and hardware in electric bicycle communities.

Project Background: Electric vehicles are currently in a huge market, but they still face more pain points to be solved. For example, outdoor charging cannot monitor the battery condition in the whole process, and excessive charging is easy to cause charging safety accidents. The ratio of electric vehicles to charging positions is seriously insufficient, which makes it difficult for residents to charge. Insufficient supply of charging facilities leads to increased safety risks for residents to charge at home... All kinds of factors are superimposed, making it imperative to change the power supply mode of electric bicycles.

User Insight: In this service project, Doodle's power exchange is between its service user group, market value, brand tonality, product characteristics, etc. Rococo is required to assist in the design of a full set of travel services for power exchange, such as electric vehicles, battery packs, charging cabinets, brand VI and a series of product models.

Brand strategy: from the macro perspective of brand logo design, the overall logo shape is rounded, and the corners are treated with rounded corners, which makes the brand logo have a warm feeling and shortens the distance between products and users, as well as between enterprises and consumers.

Programme:

1. The eyes of the icon are treated with "runway circle", which has the attributes of light technology and vitality. The addition and subtraction symbols of the ears intuitively reflect the brand's power exchange attribute, and the overall logo is friendly, warm and intuitive and easy to understand.

2. In 2022, Doodle Power Exchange has reached a cooperation with Green Source Group to jointly launch a number of power exchange models such as INNO7, ZEE, ZBB, ZBL, ZAT2, ZG5 and ZAY, which have received positive market response.

3. Starting from the background of the industry and the characteristics of the target group, Rococo uses brand strategy, visual image building and product innovation design to help Du Nu to build a three-dimensional brand from 0-1, build a benchmark brand for urban electricity exchange, gradually grow into a comprehensive software and hardware service provider for shared charging treasure industry with core competitiveness, and has been recognized as a national high-tech enterprise.