Brand side: Netease

Award Awarded: 2024 IF Award Product

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



AI Eye is a universal accessibility solution for gaming software designed for the blind and severely visually impaired. Based on AI-based image recognition and text generation technology, the solution recognizes the screen where the user clicks and activates the text narrative interpretation (text-to-speech). At the same time, the AI's eyes can track changes in the game screen and actively broadcast the newly generated information, enabling the visually impaired to perceive, understand and appreciate the game from multiple dimensions of images, models and scenes.