Project background:
Female Market Differentiation Innovation
OAC is a new brand aimed at the female hairdresser market. Straight hair comb is a new category with fast growth rate and gradually improved user awareness. The scattered competition has created an opportunity for OAC to enter the market. However, how to differentiate straight hair comb products from head brands and better attract users is the main appeal of the brand.
Product planning focuses on female experience
Rococo through the experience evaluation and analysis of competitive products, insight found that 1, the experience of the head brand mainly uses a piece of tooth comb, user testing is not only easy to card hair often need users to manually tuck hair into the comb, the experience cost is higher. 2. The appearance design emphasizes the sense of science and technology, and women's demands for the beauty of life need to be developed. 3. Competitors' products are heavy in volume, and the hair combing experience is not friendly enough;
1, break through the strength of the fee, to create a small, relaxed feeling;
According to the appearance of the product, we have created a slim and compact handheld experience to enhance the user's ease of use. At the same time, the chip tooth comb is designed as a comb-like strip tooth comb for the comb teeth, and the combing experience is not only smooth but also operable with one hand.
2. Artist series wins female preference;
As a new brand, the customer's budget is not much. We found some artistic resources and product combinations with zero cost, mainly using Modigliani's paintings, which mainly reflects the painter's love for his wife. Through the aesthetic mapping of works of art product negative ion conservation of the meaning of the hair.