King Kong Bab is a compound word of King, Kong (Korean word for soybean and rice), and Bab (Korean word for rice). By juxtaposing the popular character King Kong and the plan, the name emphasizes the benefits of soybean as one of the healthiest source for protein. We designed the character using the popular image of the King Kong, so that we can get closer to those who have a sense of rejection and prejudice to soybean. Packed full of nutrients, King Kong Bab is a simple and healthy convenience food that can be enjoyed anywhere, anytime.

ountry
KOREA

Year
2017

Designer
DAEUN KANG