After passing through the initial stage of the brand, the FURYCUBE decided to make a major adjustment in the strategic direction of the brand development. The product line and target user group were adjusted from the original business direction to the electric competition direction. Therefore, a new set of brand strategic planning and visual whole case is needed to better support and guide the brand development and express the brand concept. The focus of this project is how to help the brand to complete a stunning turn in the huge strategic direction change.

Customer Name: FURYCUBE
Service content: brand design case
Creation date: 2024-01-12