The theme of the Year of the Snake Zodiac Tea in Jijingtang is "Spirit Snake Nafu, Fuze Flow Long", which integrates the auspicious images of traditional Chinese culture and shows the unique charm of oriental aesthetics with modern design techniques. Inspired by the auspicious meaning of the Year of the Snake and the wisdom of the five elements philosophy, the main vision of the package revolves around the spirited snake, like a delicately woven Chinese knot, implying the endless cycle of happiness and fortune.
The spirit snake snakes through, like a knot-like tightly intertwined, symbolizing reunion, harmony and the blessing of generations. The radiation pattern in the background is like a bright light, implying auspicious light scattered, shining the hope and prosperity of the new year. The fusion of delicate snake scale texture and flowing silk thread elements echoes the philosophical image of "gold grows water grows", and at the same time, with the help of geometric aesthetics, traditional culture is endowed with modern expression, which makes the packaging design not only rich in hierarchy, but also contains far-reaching implications.
The spiritual snake knot not only carries the profound heritage of the millennium culture, but also is like an auspicious knot symbolizing blessing, which closely links the beautiful vision and conveys continuous good luck and well-being. The whole design evokes people's good expectations for the New Year with visual language, so that every viewer can feel the joy of the New Year and the profound inheritance of Chinese culture in this smart knot. The works not only show the beautiful meaning of the Year of the Snake, which is tied together like a long rope, but also reflect the cultural spirit of unity, auspicious celebration and long-lasting blessing symbolized by the Chinese knot.

Authoring information
Name of Work: Packaging Design of Year of the Snake Tea in Jijing Hall
Brand Holding: Shanghai Jijingtang Tea Culture Co., Ltd.
Packaging Design: Yuyi Design Office Lascaux Design Firm
Original Design: Chen Yiwen Gan Ding Zhe (Alex of Zanthoxylum bungeanum)
Visual performance: Dong Tian
Project Promotion: Lv Yuxing

Exhibition Information: 2025 100 New-Poster Design Welcome Exhibition