Brand side: Anta

Award: 2023MUSE Design Award Interior Design Gold Award

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics

Anta Olympic theme flagship store-Arc de Triomphe is located in Beijing Desheng Street, the perfect fusion of eastern and western cultural elements. It draws inspiration from the Arc de Triomphe in Paris to create a brick building (a traditional Chinese architectural form), which aims to show the story of Anta and the Olympic Games from multiple dimensions. The iconic archway symbolizes victory and, combined with the design of the track lines, embodies the theme and competitive spirit of the Olympic Games. The warm yellow light of the arch, coupled with the mannequins dressed in award ceremony costumes in the window, reminds people of the wonderful moments during the Olympic Games, highlights Anta's close relationship with the Olympic Games, and represents pride and honor. Become the representative brand of China's Olympic Games.