The peace of the Himalayas cannot be seen in the endless flow of cities, the leisure of the grassland cannot be seen in the busy grid, and work and life are always overwhelmed...

OCD Jiaguwen Creativity Joins Up with Earth's Third Pole®Tibetan natural honey, with its unique design force, takes you to "cloud" to travel to Tibet, embarks on a special "honey-seeking" plan, paints honey-seeking stories, tells the beautiful scenery of bee picking, and explores the poetic and picturesque third pole of the earth-the beauty of Tibet.

Customer Service: Earth's Third Pole®Tibetan natural honey
Service Team: OCD Jia Gu Wen Creativity-KK Studio, DTC Brand Innovation Division
Main creators: Liu Wen, Kang Weijie, Jin Hengbo
Service content: brand strategy | brand image design | LOGO design | IP design | VIS system | product packaging design | illustration design |

With delicate and moving illustrations, we put the beautiful scenery of Tibet's "paradise on earth" and the working scenes of honey collectors, the natural environment and regional characteristics of the honey source area on the paper, showing the original appearance of the product and conveying the original intention of beauty and nature with the brand.


When the first drop of ice and snow melted water slipped into the stream, setting off the snow-capped mountains and sky in the distance, the buds climbed onto the branches, and the honey pickers began to work. Ten honey collectors brought this sweet gift condensed by time to us by collecting pure artificial beehives.

With delicate and moving illustrations, we put the beautiful scenery of Tibet's "paradise on earth" and the working scenes of honey collectors, the natural environment and regional characteristics of the honey source area on the paper, showing the original appearance of the product and conveying the original intention of beauty and nature with the brand.


When the first drop of ice and snow melted water slipped into the stream, setting off the snow-capped mountains and sky in the distance, the buds climbed onto the branches, and the honey pickers began to work. Ten honey collectors brought this sweet gift condensed by time to us by collecting pure artificial beehives.

There is a surprise when opening the box, and good honey is hidden in the mountains.

The process of collecting honey is very difficult. Every drop of honey is given to the natural treasure. Therefore, we have also used more ingenuity in the presentation of packaging. Through the "tearing" process, we hide the honey in the "mountain", which is full of interest. Sex, while thought-provoking.