Brand side: drink yue

Awarded: iF Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics | subsidy application

Oriental Wisdom
willing to give up the spirit
This packaging design takes the cultural and creative product "willing to give up the spirit-oriental wisdom" as the design object, harmoniously integrates the brand connotation of willing to give up the spirit with the go culture, and supports the two-in-one scene, that is, playing go (also known as go) and tasting spirits. The wine bottle takes the linkage between the cultural connotation of the willing and willing and the Go culture as the theme, takes the black and white Go stone as the style, and is equipped with the Go board and the stone bowl, so that the wine bottle can enjoy the fun of playing Go (also known as Go) while tasting the spirits.

Only for exchange learning, non-commercial use, information from the German iF official website