Newix X SUSISUN | Space Travel-Baby Car Fan

Client :SUSISUN
Design: Nevix New Unknown Design
Time :2021
Service: User Research | Market Analysis | Trend Research | User Experience Analysis | Product Definition | Appearance Design

Through preliminary investigation, it is found that the biggest pain point of similar products with small stroller fans is that they are difficult to fix during use, and the fixing method is the most important problem to be solved for such products.

On the way of fixing.

After collecting and comparing a number of competing products on the market, several fixing methods with a little firmness were selected for actual comparison. After actual trial, it was found that almost all small fans for baby cars on the market could not be completely stable. Therefore, before the appearance design, it is necessary to think about and find a new fixing method. After a large number of fixing methods, Newix finally confirmed that the fixing method of buckle rotation is the most stable of the various fixing methods. This fixing method is inspired by the bicycle lamp holder. Through this fixing method, the stability and stability of the product can be greatly improved.
Safety when applicable to baby carriages

About the preliminary research.

Through on-the-spot investigation, the behavior of the baby in the stroller was observed. It was found that the baby was very active in the car and was full of curiosity about everything. The baby kept touching and grabbing things with his hands. Adults would also put some toys in the armrest or basket of the stroller to attract children's attention. The Newix designer hopes that this stroller fan can become a baby's favorite toy while satisfying the product's functions, and increase the frequency of use of the product. It is a fan, a toy and a gift for the baby.

About exterior styling.

The whole shape is round and friendly, inspired by the spacecraft. Match colors with high saturation to inspire baby's color vision and imagination.