It is a drink product line distributed through stores and pharmacies, and it is manufactured ba-sed on presc-ription for Ssang Wha Drink as specified in Donguibogam. Twisted strands of a rope that had been used in wrapping oriental medicine were used as a main motif to be applied to the upper shape of a bottle. As for BI, a frame was made with twists, and the slogan, 'Choi Clan's Obstinance for Half a Century' that had continued since its release was further emphasized to unify identity. The background exhibited traditionality through the use of colors characterizing Korean-style patterns and each product.

Country
Korea

Year
2017

Client
KWANG DONG PHARMACEUTICAL CO., LTD.

Affiliation
KWANG DONG PHARMACEUTICAL CO., LTD.

Designer
Lee sang min, Lee soo kyung, Lee seung su, Kang tae wook, Kim Kwang youn