Project side: view can sing creativity

Award: 2024 American IDA Design Award

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



This bottle design embodies the rich heritage of traditional Chinese Jiangwei liquor. The cap and bottle are carefully crafted in a ratio of 9 to 1, which embodies the connotation of "experiencing all superficial charm and sticking to the true self. The bottle adopts elegant and simple ceramic texture, which embodies the life concept of "Trim to the Essentials. The bold brushstrokes of calligraphy decoration show the charm of traditional Chinese art, allowing people to appreciate the design aesthetics of the bottle while also appreciating the profound charm of traditional Chinese culture.