Super dry beer soul in the throat of the moment
It is crisp and has an impact. The entrance is neat and the end is crisp, leaving no trace of sweetness.
This "Killing Force" is the starting point of our design.
How to visualize the sense of taste? The solution to the design is only one word: minus
Super dry, is a new family work after light dry
The light-dry bottle shape is used to present the visual and tactile structure.
Stripping off all flavor illustrations and illustration narratives
Let the taste of super dry, have their own visual expression
When "0 sugar 0 fat" becomes a common selling point on the shelf
True distinction lies in visual restraint.

From light dry to super dry is the ultimate convergence of inward exploration when all decorations exit.
Let each beer bloom their own personality expression
It also allows consumers to look forward to this bite before opening the lid.

Pan Hu Design Lab
Name of Work | Tsingtao Beer Super Dry Whole Wheat Beer
Brand Holding | Tsingtao Brewery Co. Ltd
Original Design | Tiger Pan
Executive Design | Ye Jiafeng
Visual Presentation | Wu Juanjuan
Process Design | Xie Zhangkun and Lu Miaorong
Project Management | General
Media Relations | Xiang Lingli Diao Xia