Customer: COLOUR ZONE
Service items: brand top-level business positioning consultation, brand gene reshaping, brand image reshaping, product packaging upgrade (product container modeling industrial design, product packaging design), etc.
Creative Team: Read Ideas
Product launch date: 2019
Honours:
2020 GERMAN DESIGN AWARD German Design Award
2019 Pentawards-Gold Medal-COLOUR ZONE
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Colour Zone, as a makeup brand, has a very good meaning. Our creative origin starts from the two key words Colour and Zone. We have shaped "A Zone of color" into a concept similar to "parallel universe": an unknown zone full of infinite imaginary possibilities. Everyone can find their own color spectrum in this zone, and finally find their true self through extreme color experience.

Based on such a creative concept, we believe that the brand should have a very distinctive "futuristic color", because this Zone does not exist in the real world, it is a surreal existence.

We have shaped our products into a form close to "UFO", which is the carrier that leads consumers to explore in the color zone. A group of very strong complementary color combinations appear on each package at the same time, implying that everyone's heart is actually a diverse and complex combination, and unlimited emotional chromatography can be released through brand stimulation.

We use the constant Brand image of "futuristic color space" to link the labels of different communities, and then continuously export community-based limited edition packaging for brands, and use extreme and distinct concepts to stimulate different ideological groups to identify and resonate with brands.