Project background: Meileiya Technology is a high-tech enterprise focusing on the research and development, production and sales of household beauty equipment. Committed to let users meet the United States.

User pain points: Meilaia has been deeply engaged in the field of hair removal instrument for many years, but in today's Yan value economy, it is thinking about how to integrate the function and appearance of products, create strong identification symbols of products, enhance the quality sense and added value of products, and provide consumers with more comfortable, convenient but special use experience, so as to enhance the brand's communication power?

Design concept: In order to enhance the overall sense of value and recognition of the product, Rococo starts from three directions, namely, special use experience, visual aesthetics of the product, and functional upgrading to create products with recognition and high color value.

Market Insight: In the sketch stage, we adopted the concept of Little Snowman to highlight the freezing point hair removal technology, adding interest and interaction to the product.

Structural optimization: Rococo has optimized the product ratio for many times and cooperated with the debugging of the structure, so that the appearance and structure of the product meet the comfort of man-machine holding, while ensuring the overall aesthetics.

Optimization experience: the repeated adjustment of the air inlet and outlet can meet the waterproof test of the latest medical products while ensuring the integrity.