Project Name: Stone P30 Pro · All-CG Product TVC
Service scope: Full-process, all-CG production (domestic and international versions)
Customer: Stone Technology
Release phase: New product launch · Official multi-platform release by the customer

Project Background

On August 14, 2026, Stone Technology's new roller washing robot P30 Pro was officially listed. As an all-round new product of the P series on the drum technical route, P30 Pro has systematically reconstructed the whole machine structure, running water system, intelligent algorithm and maintenance system around the real needs in household cleaning -8.98cm ultra-thin fuselage, 60°C hot water mopping, 100°C hot water washing cloth, 40000Pa hurricane suction, and full link anti-winding. From ultra-thin passage to hot water washing, from hurricane suction to zero winding system, the product itself is a masterpiece.

We are honored to make this P30 Pro new TVC full process pure CG production.

Creative Challenge

P30 Pro has a huge selling point system-ultra-thin traffic, hot water washing, hurricane suction, anti-entanglement, AI obstacle avoidance, all-purpose base station... To explain all these information clearly in a TVC, while maintaining visual impact and brand tonality, is the core problem of this creation.

Can pure CG achieve realism? We choose to answer with pictures.

Visual solution

The concept of Fresh runs through the whole film: with "So fresh, So clean" as the core clue, the "physical cleanliness" of the product after cleaning and the "psychological Fresh" of life renewal are combined into one. Wherever the product goes, the light and shadow are brighter, the plants stretch and bloom, and the space returns to order from chaos-making "Fresh" a visible feeling.

Selling Point Visualization: Refusal to Plain and Direct: 8.98cm Ultra-thin Visualization through Shuttle Lens in Low Space; 40000Pa suction and anti-winding system are displayed layer by layer through microscopic viewing angle, etc. Each selling point has its own visual language.

Execution Highlights

Pure CG full-process production: from modeling, animation to rendering, synthesis, full-link CG closed-loop delivery.
Systematic presentation of selling points: transforming product functionality into a perceptible visual narrative, informative but not cluttered
International communication perspective: taking into account the habits of users at home and abroad, the picture language has an international communication anchor.

Agency/Production Company | Agency/Production House: In Yamazano
Animation Production: Morning Visual Studio
Animation Supervisor: Luo Wei, Wang Ziguo
CG Artists: Zhong Shuncai, Zhou Chaoyi, Wu Kangqi, Yang Jinteng, Fan Yong, Li Pengxin, Fan Zanhao, Cai Yinlin
Special effects | VFX Artists:seven7, Hakuer