CLient
Morning Vision Producer Agency/Full Case Creative Greative
Director Wang Ziguo/Director
Cong Zhen Producer/Producer
Deng Hui Project Production/ProJect Manager
Guo Xiangman Creative/Creative
Wang Ziguo Visual Settings/SetDesign
Guo Chao Wang Pengfei Wei Xianchuang CG Artists
Xiao Jian Music/Music & Sound Design

Creative interpretation:
The video begins with magnificent stars all over the sky, and then blends into a drop of water, which means that the universe is the source of all things, water is the source of life, and wine, as the essence of water brewing, embraces all rivers and embraces heaven and earth.
Next, from the "product", "view", "burden", "creation" four dimensions:
1. Why is it blind? Good wine is not afraid of blind products, which is the original intention of the design;
2. The appearance of the wine bottle? Highly confident in the wine body, dare to use the quality assurance of the transparent bottle, and the multiple creative points of the bottle body design (cross, face, metal texture of the bottle cap, Braille);
3. Social responsibility? The integrated degradable outer box design is an attitude of paying attention to environmental protection.
4. Multiple innovation? It is tolerance, understanding and tribute to modern young people.
At the end, I return to the perspective of a drop of water, echoing the beginning of the film. When the water drops down in the sea and the bubbles dissipate, the brand logo appears to strengthen the visual memory.