Market research: in China, many young people forget to drink water for a long time because of their busy work. In the long run, it will endanger their health. After the team's market research and user research, it is found that the brand tonality and appearance of thermos cups on the market are conservative and traditional, which is an important reason why young people do not want to buy thermos cups.
User Demand: Public opinion on the Internet in China believes that thermos cups are standard for middle-aged and elderly people. Young people need a fashionable mug with brand tonality and good heat preservation effect. Based on this market problem and the original intention of the crowd, a fashionable, colorful and bold Mark thermos cup is designed to make young people fall in love with drinking water.
Practicability: The unique cup lid design has a heat dissipation channel inside. Under the condition of ensuring that the cup lid is covered to prevent dust falling, there are light heat dissipation mode and heat preservation mode. Users can change the heat preservation time through the placement of the cup lid to meet different heat preservation time requirements.
Economy: This is a Mark thermos cup designed for young people under the NONOO brand. The NONOO brand is positioned as a young generation group that is independent and never blindly follows, and is determined to create a unique fashion lifestyle brand with a young attitude.