The highlight of this white tea packaging design is the creative application of Chinese traditional phoenix peony pattern. The phoenix is a symbol of the bird in Chinese culture, and the combination of the peony means good peace and good luck.

Specifically, the phoenix feather plump, the shape of the wings to fly to convey the vitality and dynamic. Its peony posture is integrated into a kind of high elegant and soft temperament. The flowers of peony bloom full, and phoenix form visual intertextuality, complement each other.

The line drawing technique not only retains the basic composition of Chinese painting, but also uses a little simplification, which is more modern and emphasizes the beauty of lines. This line drawing style complements the fresh and elegant quality of white tea.

Through the deep excavation of the meaning of Chinese traditional culture, the packaging design is given a smooth aesthetic feeling, but also enriched its connotation. The matching of phoenix and peony is a clever metaphor for the quality of white tea. The whole packaging interprets the classic pattern in a modern aesthetic way, giving the brand cultural heritage.