Midea's C series drum washing machine design is positioned in the European market environment from a global perspective. Through serialization and modular design methods, it helps washing machine products to think from market competition, consumer insight, production and manufacturing integration and other multi-dimensional thinking. Excellent design helps Midea brands and washing machine products to occupy a dominant position in the European market for a long time.

Midea brand is a home appliance brand with a global perspective. The drum washing machine jointly developed by the joint Trojan horse design team is a series of product combinations with unique market competitiveness and brand cohesion. The goal of this design is to help Midea grasp Midea's long-term share in the European drum washing machine market through the innovative thinking of the Trojan horse design team. At the same time, starting from product innovation, focusing on tapping the needs of the European market, investigating competitive products, target users, home appliance development trends and regional environmental and cultural differences in turn, and finding the transformation path of target needs.

The design and development of C series drum washing machines have completely defined a new model of product serialization. From the perspective of the brand, the design improves the product's variability design from the perspective of cost/quality ratio through modularization. From the user's point of view, under the premise of the product usability criterion, the middle-aged and elderly group is determined as the end user, which helps the product to obtain visual recognition more easily in the user interface design and physical interaction design.

High-end products are equipped with storage functions to meet the needs of Europeans for placing sundries in the laundry process, which is convenient for placing color-absorbing paper, clothes, and laundry detergent, bringing more convenience to their lives. The product has gained market recognition for its excellent appearance performance and internal production performance. The work won the Red Star Award.