We used recycled paper and didn't use glue at all for environmental protection. In the case of outer packaging, it is delivered in the form of an exploded view so that minimizes the loading volume and maximizes the loading capacity. We made a paper buckle so the product did not shake. Inner packaging is graphically expressed as 'large and sparse' or 'small and dense' so that it is easy to intuitively distinguish anchovy size instead of using vinyl. We symbolize the traditional anchovy technique as a poetic lines. We applied zipper on it for storage without another zipper bag.

Country
Korea

Year
2019

Client
Geojedo Oepo Anchovy Company

Affiliation
ORCREW

Designer
LEE JUHO, LEE SUHYUN, KIM DAHYE, HONG JEONGHOON, SEO YEOJIN